Comments on: Beer and Analytics

By: cartman

cartman — Sun, 07 Jun 2009 17:29:53 +0000

wht happened to 1 post a week you smartass?

By: KrisBelucci

KrisBelucci — Tue, 02 Jun 2009 16:29:15 +0000

Great post! Just wanted to let you know you have a new subscriber- me!

By: sameer

sameer — Fri, 29 May 2009 02:22:37 +0000

@kenny I’m with you that the audience size still has to grow before this would be worth it. However, I think there is definitely some opportunity in analyzing the “second-order” effects seen on other popular sites. In other words, in addition to seeing who goes to Ask.com (because that’s the most clear way to measure), also looking at other paths the user may have taken (maybe they searched for the question on another search engine, asked it on a forum, posted it on Yelp, Twitter, etc.).

@sagar haha, I bet advertisers dream about people like you.

By: kenny

kenny — Thu, 28 May 2009 17:27:47 +0000

it works if your product & target audience is y generation/internet savvy (ask.com commercials that leave the tv viewer with a question that forces him to go to ask.com to find the answer)

if you’re targetting to the wide world of beer drinkers, there’s a small % that will actually go online after viewing it- may not be enough to tailor a marketing strategy to capture those users

By: sagar

sagar — Thu, 28 May 2009 17:26:14 +0000

i got a heineken the other day, just cuz of the ad. so the ad=success for heineken. haha