In the wake of the Google TV announcement, Fortune had a cool article about Google TV Ads — Google TV = cool. But Google TV Ads = $$$.
TV Ads is even possible because television isn’t so old media anymore. The technology is there to let Google do what it does best: process data. Through information provided by set-top boxes from its partner Dish Network, Google lets TV advertisers target specific channels and shows, and identifies not only how many people saw their ads, but also the demographics of the audience.
And if you missed this a few months ago. Slate did a great video overview. Its always fun to see stuff you work on in the press!
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